{"id":665,"date":"2015-06-17T15:57:39","date_gmt":"2015-06-17T13:57:39","guid":{"rendered":"http:\/\/angielazaro.com\/blog\/?p=665"},"modified":"2016-12-06T21:15:30","modified_gmt":"2016-12-06T19:15:30","slug":"loveplaytalk-campaign","status":"publish","type":"post","link":"http:\/\/angielazaro.com\/blog\/?p=665","title":{"rendered":"LovePlayTalk campaign"},"content":{"rendered":"

\"LovePlayTalk\"<\/a>Ilifa Labantwana has just launched their national campaign, which will continue for a number of years. This extraordinary multi-media campaign\u2019s focus is on the early development of South Africa\u2019s children:
\n\u2018MY CHILD IS A SOMEBODY<\/strong>\u2019<\/p>\n

For the billboard aspect of the campaign, the models were earmarked, the brief analysed, and final logistics and details were set in place. On the day, the creative director, Connie Powys, and Ilifa Labantwana’s Radio Manager, Tamblyn Warnasuriya, were flown in.
\n\"IMG_7292\"<\/a>\"IMG_7255\"<\/a>\"IMG_7239\"<\/a>\"IMG_7279\"<\/a><\/p>\n

The photographic shoot took place early on a Monday in Cape Town\u2019s Buchanan Studio. Nikkila Mann started off with hair and make-up, yet keeping it as natural as possible. We had more models and shot options than would be used in the final campaign, but we set off to shoot as many beautiful photographs as possible.
\n\"IMG_7268\"<\/a>\"IMG_7247\"<\/a>\"IMG_7261\"<\/a>\"IMG_7297\"<\/a><\/p>\n

Both toddler-models, Malachi and Luvuyo, added kiddie-fun to the day. Malachi loved the lights and found his superstar calling. We had the Gogo\u2019s (grandmothers) playing with the toddlers \u2013 there was so much giggling on set for the aspect of \u2018Play\u2019.\"GranDredscompositeLR\"<\/a><\/p>\n

\"GranRedcompositeLR\"<\/a><\/p>\n

Then of course, we also had a baby, the tiniest little creature. We nestled the baby in the strong arms of Aden and Michael \u2013 depicting \u2018Love\u2019 of a father. Encouraging fathers to spend quality time with their children.\"DadBabycompositeLR\"<\/a><\/p>\n

The final aspect is \u2018Talk\u2019, Connie envisioned the pregnant mother on her side holding her pregnant tummy. Child development starts in the womb, the fetus is able to hear and responds to sounds, from as early as 30 weeks.\"PregHorizLR\"<\/a> <\/p>\n

This advocacy campaign is designed to spark discussion and debate. There is also a radio campaign running concurrently on Metro FM, SAFM, Ukhozi, Motsweding and Radio 2000.
\nIlifa urges you to take a selfie in front of a billboard and upload it to Facebook or twitter (with hashtag #loveplaytalk). Call into a radio station and talk about it.\"BillboardComposite\"<\/a><\/p>\n

Find out more:
\nWebsite: mychildsa.mobi
\nFacebook: MyChildSA
\nTwitter: mychildsa
\n\"LOVEPlayTalk_Mobi\"<\/a>\"MYChild_FB\"<\/a><\/p>\n

The Team on the day:<\/p>\n

Photography: Angie Lazaro
\nIlifa Labantwana: Sonja Griese, Programme Leader; Svetlana Doneva, Communications Manager; and Tamblyn Warnasuriya, Radio Manager.
\nCreative Director: Connie Powys
\nHair and make-up: Nikkila Mann
\nBuchanan Studio: Andrew Vulgarellis<\/p>\n

#LovePlayTalk Models
\nToddlers: Malachi Starling and Luvuyo Zigebe
\nGrandmothers: Monica Zigebe and Makhulu Klaas
\nFathers: Aden Williams and Michael Kondila
\nPregnant mother: Del Jossai<\/p>\n

Ilifa Labantwana is a national programme which aims to provide implementation evidence, build national capacity and galvanise informed political support for the provision of early childhood development services at scale, focusing on the poorest 40% of children under six. <\/p>\n

\"IMG_7252\"<\/a>\"IMG_7237\"<\/a><\/p>\n

From left: Tamblyn Warnasuriya, Lisa Cohen, Connie Powys, Svetlana Doneva, and Angie Lazaro. Image on the right: Sonja Griese with Luvuyo and Malachi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ilifa Labantwana has just launched their national campaign, which will continue for a number of years. This extraordinary multi-media campaign\u2019s focus is on the early development of South Africa\u2019s children: \u2018MY CHILD IS A SOMEBODY\u2019 For the billboard aspect of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[4,1],"tags":[50,114,116,115,118,113,117,20],"class_list":["post-665","post","type-post","status-publish","format-aside","hentry","category-behind_the_scenes","category-photography","tag-billboard","tag-campaign","tag-child","tag-dgmt","tag-ilifa","tag-loveplaytalk","tag-mychildsa","tag-photography-2","post_format-post-format-aside"],"_links":{"self":[{"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=665"}],"version-history":[{"count":45,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/665\/revisions"}],"predecessor-version":[{"id":788,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/665\/revisions\/788"}],"wp:attachment":[{"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=665"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/angielazaro.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}